If you’re into celebrity gossip, you’re probably into Unite, the LA based haircare brand that’s currently trending while tending to the locks of Kim Kardashian, Justin Bieber and Victoria Beckham.

What do Kim Kardashian, Justin Bieber and Victoria Beckham have in common? Unite hair care, apparently – also enjoyed by Amy Adams, Julianne Hough, Selena Gomez, Eva Longoria, Lady Gaga and Jennifer Lopez.
If you wanna be in their gang, or at least have their hair, allow us to introduce you to Unite, the premium hair styling brand from LA that’s currently doing the celebrity rounds with all 33 of its products.

Long versus short hair styles

Kim’s favourites include the cleansing range, from £15.75, and the best-selling 7 Second conditioner, £15.50 – a spritz to repair, protect and strengthen which has also got the attention of Gomez. “If my hair is tangled after washing, I spray Unite 7 Seconds Conditioner all over and in literally one second of brushing the tangles disappear,” she says. Her beau, Bieber, is a fan of the Expanda Dust Volumizing Powder.

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We hear that the Weekender Shampoo is also a best-seller, perhaps because the PH balancing, sodium chloride-free citrus and coconut oil blend taps in nicely to the new demand for non-stripping hair cleansers.
Founded by stylist Andrew Dale the idea behind the range was “to build a brand with a philosophy rooted in fashion. I’ve always looked at hairstyling the same way a fashion designer looks at fashion. I believe everyone who’s serious about hair sees styling as an art.” To get your head round the brand, it’s broken up neatly into three volumising, moisturising and smoothing categories, and the products are vegan, while they are gluten-, sulphate-, paraben- free.

Hair and make-up how tos

Celebrity stylist Ken Paves, also VB’s new best styling friend, swears by the stuff; “I use Unite products not only in my session kit on all of my celebrity clientele [also including Longoria, Lopez and Gaga], but also at both of my salons because of their unparalleled performance. There is a product that is perfect to help achieve any look that my imagination can think of for red carpets, photo shoots,” he says, “or a night on the town!” – wonder if Beiber and Beckham are sharing that too?